Design studio IKAR is an online agency of a full cycle. This means that we offer a full range of services: from the development of the Internet project to its promotion and support (hosting, content management).

Site development is a multi-level task-oriented solution to certain problems. Most often in the role of such a task appears to promote goods or services through the Internet. Thus, the customer taking the decision to develop the site pursues a specific objective - profit. Accordingly, the first step in the development of the site is to clarify the problems posed by the customer to the site and develop a solution that can solve this problem with maximum efficiency.

Effectiveness of the site is determined by two criteria: the ability to attract visitors and the ability to restrain him. If the first problem can be solved at the stage of promotion, then the problem of retaining the visitor fully vested in the site itself. This is done through the proper visual presentation of information (design development) and sufficient information content (Content content). Simply put, the site must provide visitors with as much information in the most readable form.

The final stage of site development is the creation of an effective management system. If the owner (administrator) of the site not be able to promptly and fully updated information, the relevance of the site for visitor drop, and hence reduced and efficiency.

Marketing research - the success of the site

Gone are the days when the site becomes successful by accident. The era of planning for success, the creation of commercially viable sites. Without information about the market, customer needs, competitors' capabilities to create such a website is almost impossible. Collect this data allows market research.

Marketing research is the same desired phase of the site as a compilation of structure or development of a unique design. Marketing research includes analysis of competitors and market research. The site, established in accordance with the data obtained, it is convenient for visitors and has successfully fulfilled its tasks.

Currently markets without competition almost non-existent. Only the differences in the intensity of competition for the buyer.

That is why the creation of a new or redesign an existing site preferably carried out after preliminary market research.

Competitors at a glance - the result of market research

Marketing research of popular products and services offered on the market, allows us to define the information content of the site and optimize inventories. The data obtained on site in search engines for key phrases gives an idea of whether you want to optimize and to what extent.

Study of the competitors (the study sites of competing companies) allows us to analyze the data to take into account the distinctive features of rivals to create your own site. For example, the convenience of site visitors, which sites they come, which campaigns carried out competitors, to avoid the potential for plagiarism, make the site stand out from the crowd, etc.

As a result, you get an objective picture of your site in the Internet and its surrounding virtual environment.

In some cases, a marketing research?

Answer for yourself these questions to see whether it makes sense to take advantage of our services:

• Do you know how and by whom is currently represented by your scope of activity on the Internet?
• Do you know sites which companies are your main competitors in the Internet?
• Do you know how to position themselves rivals?
• Do you know what services should be represented on your site in the first place?

If at least one of them you answer "No", to conduct marketing research is necessary.

In conclusion, we may add that the Internet - an extremely effective means of promotion. In matters of media reports of his competitors do not. In today's business use of its capabilities become a necessity.