No one needs an abstract cool web-site design, making it opaque to search enginesor confusing visitors. In general, our position - a good web-design, this is where mostvisitors to a particular site did not go with him after viewing the first page. In Google analitic it's called "failures". People must walk on the site, read texts, view pictures,make reservations. And web-design should help them do so. Now the points:

A good web-design:

1. Is based on a single corporate identity for the company is its continuation.
2. Often brief. Accents isolated thing.
3. Quickly loaded, transparent to search engines, contains enough text.

Bad web-design:

1. Distorts the overall image of the company, cut off from a single corporate identity.
2. Overloaded with unnecessary elements. Not understandable navigation.
3. Graphics common sense will prevail. No text, can not load.